Build a brand to live for
Build a brand to live for
Might the case be that you're running into the ground an enterprise that could generate wealth for you and your loved ones with something unique to offer the world? Wouldn't you rather rock the market, make a difference and change our lives forever? Does that take detailed investigation and planning, anchored to realistic business and marketing facts, with a promise to future generations and a tribute to past ones? Is it worth the sacrifice, the investment, the time, the effort, the anxiety...?
Or are you just in it for a quick profit at no self-risk and without a single thought about the greater consequences of your actions? Are you wasting other people's money on a ridiculous venture just to satisfy your own vanity and narcissistic cravings for attention?
Either way, I don't judge.
I am Nikos, Master of Arts in Branding and Identity Design, here to help people change the world with their brands, drawing wisdom from across the entire spectrum of Humanities and Social Sciences.
I view Branding as an Arts and Sciences continuum that creates and manages those modern demons that we call brands, and I am fascinated by the myths and rituals that emerge from them shaping the cultures that we live in.
For the past 20 years, I have been helping businesses and individuals in Greece and in the UK articulate their brand ideas and actualise their visions for a better world.
I have witnessed as much failure as success. The key has always been the honest commitment of each venture to a coherent but flexible brand narrative that flowed ahead of the tide. Resistance is inevitable. The better you are at what you do the more enemies you must face.
My process can empower your enterprise to achieve the narrative focus and entailed commitment.
I can help you grow, limit your marketing and human resource waste, and get on a solid track to fulfilment regardless of whether that is for or not for profit.
My approach combines Business Research and Development with Marketing and Advertising, but also embraces your own personal journey, grounded on the theoretical foundations of Psychology, Linguistics, Anthropology, Sociology, Economics, Political and Cultural Philosophy, Fine, Applied and Performing Arts.
It builds on an understanding of you, your company and your target audience at a psychographic, psychoanalytic level, from the comprehensive study (brand audit) of your enterprise as a dream of its creators, as a market entity and as a socioeconomic personality with a set of logical, ethical and aesthetic values.
I work with you on an analytical model from the fundamental marketing elements like products, prices, places and promotions, to the deeper cultural contradictions that your enterprise addresses by its brand spirit, with project plans, time-lines, cost-benefit analyses and realistic marketing and advertising objectives that help you set up and integrate your new brand identity into a greater narrative quickly and smoothly.
And I assist you and your team manage the semiotics in the creative process of building and/or optimising your semantic and visual communication material for corporate culture cohesion, promotional campaigns and a satisfying outside and inside user experience with relevance and respect for the latest technological, cross-cultural, cognitive and environmental standards.
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